Organized by the Costa Rica Tourism Board (ICT), the Chamber of Tourism and Commerce of Atenas, CATUCA and the Atenas Cattle Driver Association, this event has been developing over the last eight years. The goal is to bring locals and tourists to Atenas annually to celebrate their reputation for having “the best climate in the world” according to an article featured in National Geographic magazine. There is also a historical significance since Atenas was a key site on the road taken by the oxcarts which carried coffee to the port of Puntarenas. During this celebration the town is filled with color and traditional activities.